Patient Marketing Manager

Marketing Manager, Irvine, CA

Job Title:Marketing Manager

FLSA: Salaried Exempt

Department: Marketing

Reports To: VP, Marketing

To apply, e-mail your resume to This email address is being protected from spambots. You need JavaScript enabled to view it.

Job Responsibilities:

Axonics is looking for an experienced Marketing Manager with strong direct-to-consumer marketing knowledge. The candidate will be responsible for developing and executing patient facing campaigns and programs that drive increased patient awareness of the Axonics Therapy. The ideal candidate will have prior experience building, managing and executing customer focused marketing plans in the healthcare space.

General Description and Duties:

To perform this job successfully, an individual must be able to perform each essential job task satisfactorily. The tasks listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Manage the creation, execution, and scaling patient-focused marketing programs to drive therapy awareness and education
Manage patient-facing digital marketing campaigns, including social media, and support the digital aspects of Health Care Professional (HCP) marketing programs
Develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.) with measurable objectives
Develop detailed content journeys and trigger points for campaigns that align to the overall customer journey map, delivering information to our customers through each stage
Collaborate across a variety of stakeholders including external agencies, internal partners and leadership to achieve business goals
Apply analytics to campaign measurements and metrics development to ensure positive return on investment and achievement of objectives
Partner with sales operations team to show value of campaigns and provide a regular cadence of performance reports
Collaborate with the Sales and Field Marketing teams to ensure proper implementation of digital tools in the field

Projects and Other Duties:

Perform other duties as assigned.

Position Qualifications

Proven track record of developing direct to consumer marketing programs
Experience managing digital vendor partners
Experience working across functional teams
Good analytical skills
Has excellent verbal, written and presentation skills
10%-20% travel required

Minimum Education:

Bachelor’s in Business Administration, Marketing, Technology (or equivalent degree required)

Minimum Experience:

Experience in the healthcare industry
5+ years in Direct to Consumer Programs or Consumer Marketing
Strong experience in digital advertising
Able to leverage data to create meaningful insights
Experience developing and implementing programs to grow business/market share

Questions?

We are here to help answer any questions you may have about the Axonics System and Therapy.